Google Reader lets you track your own trends
by Chris
Google’s Reader team have rolled out a great new feature that allows you to take a peak at your “trends”. The feature, which is labeled as being new, allows you to track your RSS reading history.
Among the features are neat charts displaying how many items you read on a daily basis, monthly basis, or weekly basis. In addition, there is a chart showing how many items from specific blogs you have read (determining the most read blog in your feed readers) as well as a chart describing subscription trends.
This is a great way of unlocking all the great information that’s available in Google’s vast archive of data. Of course, it begs the question as to whether we’re secure with Google knowing this much about us. The issue has been debated mercilessly, and I’m one who tends to give my undying support to Google (they do host my email, calendar, RSS feeds, and provide my search), however as they slowly offer more ways for users to see their data I’m sure they’ll also need to ensure that this data is as secure as ever.
Interestingly, according to the blog post they got help from the people behind MeasureMap to make Trends. Google acquired the blog analytics service from Adaptive Path last year, and since then it MeasureMap has been closed (apparently to be improved and then re-opened, though my guess is that it will be rolled into the more used Google Analytics, a.k.a. Urchin). Adaptive Path are well known for their ability to design nice web user interfaces (and coincidentally are the folks who coined the term AJAX, really starting Web 2.0), and whilst the help of their former employees have ensured that Reader Trends works well and looks good, I would really like to have a look round MeasureMap.
It’s a nice feature - I didn’t know before, for example, that over the past month I have read 1,250 items from my 27 subscriptions, or that Scoble posted, on average, 6 items per day. By no means will this prove a killer feature for Reader, but it is something that other feed readers don’t have. To differentiate itself, a feed reader must have innovative features to add to the central functionality which it shares with all of the competition. This is such an innovative feature.
A screenshot of the new trends interface is after the jump.
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