Steve Jobs has just posted an open letter to the world on the Apple website, talking about various issues surrounding DRM, addressing concerns about iTunes + iPod lock-in, and interestingly, saying that if they could, they would remove DRM from the iTunes Store.

The third alternative is to abolish DRMs entirely. Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.

Apple are apparently feeling the heat from judgements in places like Norway, where the iTunes + iPod lock-in has been declared illegal by the Norwegian government. I think Apple see the threat here, that if one country takes out iTunes, other markets could follow suit and that could be disastrous for Apple. Therefore, if Apple manage to get rid of the DRM, then iTunes can no longer be a problem, as it won’t lock you into an iPod anymore (assuming they offer downloads in a standard format, like MP3).

Much of the concern over DRM systems has arisen in European countries. Perhaps those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. For Europeans, two and a half of the big four music companies are located right in their backyard. The largest, Universal, is 100% owned by Vivendi, a French company. EMI is a British company, and Sony BMG is 50% owned by Bertelsmann, a German company. Convincing them to license their music to Apple and others DRM-free will create a truly interoperable music marketplace. Apple will embrace this wholeheartedly.

This sounds like very promsing news for anyone in the anti-DRM camp (like me), and it sounds quite convincing. Clearly, from some of the statistics Mr Jobs made clear in this letter, iTunes could be selling a lot more songs than it is at the moment (only 3% of all music on iPods is bought from iTS) and I guess this is where Apple’s real motive is.

Still, it’s very good news for anti-DRM folks, and it almost looks possible that in time and with some persuasion from other big players in this business, the recording industry will realise that the downfall of DRM is inevitable.