You may remember that in February Google bought the blog tracking service Measure Map off UI gurus. Adaptive Path a little while ago. Since then we haven’t heard much, and since it was already in alpha testing 6 months ago, I wondered what had happened to it, so I did some digging.

I thought the Google’s own blogs might be a good place to start, as if anyone is using it, they probably are. Sure enough, the tracking code was on the site:

<script src="http://tracker.measuremap.com/a/127">

However, they were using it alongside the Google Analytics tracking code. This could mean that Measuremap is unreliable, or just that they like the extra statistics that Analytics gives them.

One possible reason for the delay is that they are integrating Measure Map into Blogger (Google’s own blogging system). This would make sense, as it would add significant value to their product, and would also explain the time they are taking. However, the presence of seperate Measure Map tracker code goes against this.

I guess we’ll just have to wait and see. I just wish Google got on with it; where’s the ‘release early, release often’ philosophy gone?

[In other Analytics news, you can now track 50 websites with your Google Analytics account].