Reactions to Unbox by Peter

Amazon Unbox, which we covered here, has been given quite a harsh reception from the blogosphere and the reactions are mainly based around Amazon’s DRM and restriction technology that’s built into the service.

Sun’s Simon Phipps notes that he can’t use the service because he doesn’t have a machine running Windows XP, which the DRM (courtesy of Microsoft’s Windows Media DRM) only works on XP.

Meanwhile, Uninnovate complains that in Amazon’s haste to avoid piracy via Unbox, they’ve removed the ability to play downloaded shows on a standard DVD player and this has made the service hardly as good as it could be.

GHacks continues to talk about the ‘absurd restrictions’ that Unbox places on its users.

So the critics don’t like it, but what do the general public think? That’s the question that’s really going to determine Unbox’s fate. Consumers may well not be impressed with Unbox purely because you can’t burn to DVD and all the other restrictions placed on them may well put off the average person from using Amazon’s new service.

Posted in Uncategorized. September 10, 2006

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