It is the season to launch gadgets, apparently, and just after the Zune announcement a few days ago, Ars Technica is reporting that Sony have debuted their PlayStation 3 console in the US.

At the moment, it’s still very difficult to get hold of the console, and only the early adopters (read: hardcore gamers) that have pre-ordered are easily able to get themselves a console.

But what this means is that the next-gen console fight is now truly on, with Microsoft and Sony battling it out and Nintendo to be joining soon.