Well, we all knew that Microsoft was determined to beat Google ever since the infamous Steve Ballmer chair throwing incident, but now they have gone one step further, and created a job in China with the title ‘Google Compete Lead‘. From the job description:
This role manages all competitive escalations relating to Google and serves as the local/regional spokesperson for Google Compete PR and AR. The role is responsible for local/regional competitive intelligence and for maintaining a close relationship to the Corp Google Compete team.
This job advert also reveals the fact that Microsoft already has a whole ‘Google Compete team’. Apart from being ridiculous, this is also amusing. As far as I can see this job involves a mixture of copying Google (competitive intelligence), and spreading nasty rumours about Google (PR). Someone should quietly tell Microsoft that they will beat Google by building better products than Google, innovating more widely than Google, and then bringing their products to a wider audience. That doesn’t seem to be the role of the ‘Google Compete Lead’.
