Sandisk have launched a new website, called iDon’t. It’s an anti ipod (or antipod) website, which has propaganda telling everyone not to be conformist, and suggests their own player for everyone to conform to instead.
Apart from having several posters in the same vein as above, the site doesn’t really have much other content. As a marketing strategy, it is rather ridiculous as it is only advocating one other player (the Sansa e200) rather than lots. So it’s not really a genuine antipod website, but a pro Sansa e200 website, that has to critisise the major competitor to be effective.
What would work better, and be more credible, would be if everyone involved in Microsoft’s PlayForSure scheme (DRM distribution, basically the only alternative to the iPod), including both manufacturers and music stores, formed an antipod partnership. It would be slightly less ridiculous and might even have a positive effect.
[via Engadget]
It seems ironic that this site talks about ‘getting locked in to proprietary formats’ when its own player supports and promotes WMA, a propreitary Microsoft format. Sure, WMA is a bit more universal than Apple’s format in that it works on more devices (not just the iPod), but with the restrictive DRM you can’t seem to move your content to other devices anyway.
And ‘it’s a time for choice’ – then why does the player require Windows XP? Isn’t that saying that “you can have choice, but only if you use Windows like 90% of computer users”?
Seems a bit contradictory to me. And sorry, I just had to point that out, it doesn’t seem such a credible argument put like this. Rant over.
Sorry, missed this link out, it contains the Requirements etc. for the SanDisk player:
http://www.sandisk.com/Products/Catalog(1166)-SanDisk_Sansa_e200_Series_MP3_Players.aspx