BBC Radio 4’s ‘In Business’ programme recently covered Web 2.0, and what it means for the ‘old media’. From the site:

Six years after the dot-com bubble burst companies are falling over themselves to get involved with the next big thing on the internet. They call it Web 2.0.

It’s transforming the internet into a powerful new communications medium and it’s leaching power away from the old information providers in the press and broadcasting and handing it to a new democracy of bloggers and communicators now numbered in millions.

Peter Day asks where it’s all leading to and how established businesses will cope with this vital change in the media landscape.

The contributors to the program are a mixture of the traditional media who are having to innovate and the people who are pushing for change. I was a little disappointed that they didn’t have the people driving the change from the coal face, like Robert Scoble and Kevin Rose, but the next generation of people seeing what the trend was and then reacting to it fairly early on. Its worth a listen, and its obviously great that programmes like In Business are covering Web 2.0 given their distinctly middle-England audience. The spread of Web 2.0 evangelism from tech circles into ‘normal’ circles suggests that we might not be in a bubble this time round.

Grab the podcast and listen to the programme here.

[via English Cut]