
I track the RSS feed for the Windows Vista page, and recently Microsoft added two new items - a piece about how Vista “makes backup and recovery simple” and another about the Windows Vista Sidebar.
That’s funny. Apple recently previewed ‘Time Machine’, a feature of their upcoming OS X Leopard release at their Worldwide Developers’ Conference, that allows easy backup. And they have already got an implementation of widgets/gadgets in the form of Dashboard as well. A greeting from ‘the PC’ from Apple’s ads, who featured at the WWDC, said “Widgets, gadgets. Completely different…” and said “we could use some help [on Vista]“.
Am I meant to believe that this is a coincidence that the two features Apple are making a buzz about suddenly get pushed to the top of the feed for the Vista site (in their Windows implementations of course)?
Is Microsoft really feeling the pressure that Apple is putting on them by pushing out new features very quickly? We all know that the Mac OS X and Windows release schedules are vastly different. As Steve Jobs pointed out in his keynote, in the last five years Apple have got out 5 major releases of their flagship OS. He also said that in this time, Microsoft had done nothing.
Well, that’s not strictly true considering that in that time we’ve had things like the Windows XP Media Centre editions and things like the Tablet PC editions. Arguably not major upgrades, but certainly Microsoft have been doing more than nothing.
Vista will be big compared to XP. The feature list is quite big, but it’s underneath that’s taken a lot of the development time. The Tiger to Leopard upgrade will sport a few more features, but it won’t be anywhere near the transition from XP to Vista. Neither will there be as many architectural changes. (Contrary to Mr Jobs’ boastings, Tiger on Intel has been in the works for a lot longer than 210 days, with OS X’s predecessor NeXTSTEP having support for multiple architectures for a long time. Yes, OS X moving to Intel was a big step, but nowhere near as big as he made it out to be).
Apple like to release often with less features, and Microsoft haven’t done so recently; the history of releases like Windows Me may well have put them off rushing a big release, but it’s more likely that things just took longer than expected and Vista went from interim OS to major upgrade.
But coming back to my point - is this Microsoft showing that Apple is a serious competitor (apart from the odd disgruntled Windows user)? Apple certainly have lowered the barrier to going Mac, with low-cost machines like the Mac mini and support for Microsoft’s OS on the hardware, switching to a Mac is more enticing than ever. Plus, with Vista not scheduled to launch for the Christmas PC-buying season, are consumers becoming aware that they will end up with an out-of-date OS within a few months?
I guess only Microsoft’s internal strategy people know why these topics were bumped to the top of the feed. Of course, it could be a complete coincidence, but for me personally, this looks like an admission from Microsoft that Leopard really is a big contender to Vista. Now all we have to do is wait and see if hoardes of Wintel users suddenly become Mactel users instead. It’s unlikely, but more likely than it ever has been and looking ever more likely all the time.