Google goes mobile
by Huw
Well, Google has been mobile for some time, but only in a serious way in the US. Potentially great services and features such as Maps for mobile and the calendar notification features are only available in the US. Apparently thats about to change (The Times reports), with a greater focus both on mobile services and making those services available to the whole world.
Deep Nishar, the guy in charge of Wireless Products, said:
“You only have to look at the global trends for mobile use and PC use to see where our business is going,” said Mr Nishar. “In India, mobile-phone ownership outweighs PC ownership by a ratio of two to one. And there are five million more mobile-phone users coming online every month. By the end of this year there will be more mobile phones in India than in America.”
This is obviously great news. I often get irritated when I see a great new Google service only to discover it won’t work in the UK. It also makes sense for Google, particularly if they are hoping to expand into developing countries, where Gates’ dream of a computer in every home hasn’t happened yet and won’t happen for some time. All over Africa mobiles are seen as an important source of information, and at the moment the mobile search and other internet services market is relatively empty (apart from Google itself) and so a real opportunity exists for Google to build itself a monopoly before anyone else gets there act together.
I read an article somewhere else a while ago (I can’t remember where) with another Google employee talking about how mobile search is different. He or she said that if you search for films on a computer, you’ll want results such as the IMDB (International Movie Database) website returned, but if you search for films on a mobile, you probably want listings for films at local cinemas. This is important because people simply won’t use mobile search unless it is able to work out the context of the search and returns the right result in the top three. I certainly have less patience when searching on my mobile than when I search on the computer, probably because of the small screen and the fact that I am almost certainly multitasking (I actually gave Peter access rights to Gizbuzz from my mobile browser as I negotiated the London Underground - I was going away for a week and had forgotten to ask anyone to look after the blog).
If Google gets this right, then they will make megabucks, but there are many obstacles they’ve got to overcome first, like optimised algorithms and ad placement. They managed it with computers, so there’s a good chance they’ll pull the same trick off again.